There are so many myths about aesthetics.  It’s just for women; it’s for the rich; it makes you seem shallow and vain—just to name a few.  I am here to debunk all the myths and give you the facts: information about different products, procedures, do’s and don’ts, things to watch out for, and advice about this industry in this article and in future ones.  What is “aesthetics”? Aesthetics are a set of principles concerned with the nature and appreciation of beauty. When you are talking about the science of aesthetics, it is the study of the mind and emotions in relation to the sense of beauty.  With those definitions in mind, aesthetics is in the eye of the beholder and each person has their view of what is beautiful. But it is also a feeling, an emotion, which is why it is so important to the human race. We want to feel confident in how we look. This brings us feelings of contentment, happiness, confidence, and security in ourselves to mention just a few.  It is not vain to want to feel good and look good. For both men and women, it starts by changing your mindset about aesthetics.

More Men Are Requesting Aesthetic Treatments

Men are starting to get on board with wanting to look and feel their best.  According to The American Society of Plastic Surgeons study done in 2015, the number of men getting injections such as BOTOX Cosmetic, Dysport, or Xeomin has increased by 355% since 2000. Allergan, the makers of BOTOX Cosmetic, has hired Deion Sanders, a former NFL player, to be one of their spokesmen as well as launching a men’s skincare line called regiMEN.  Allergan is investing in male-focused advertising and products based on market research showing that men are interested and there is a large, untapped market. Competition in the workplace, online dating, and social media are large motivators for men to stay looking their best. This desire crosses every race, sexual orientation, social demographic, and economic status.  So you can’t say it’s only a certain “type” of male getting procedures done. All men want to have a competitive edge and are becoming more and more open to these kinds of procedures to stay on top of their “A game”.

All Women Can Benefit From Aesthetic Care

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For women, dermal filler and neurotoxins are up 334% and BOTOX Cosmetic injections are up 44% overall since 2003 according to the American Academy of Facial Plastic and Reconstructive Surgery, INC.  Women struggle with thinking it is only for the wealthy, or doing something to make themselves look younger makes them seem “shallow.”.  These procedures are not only for the wealthy! It absolutely can be affordable. You just have to discuss a plan with your provider. You can make a personal treatment plan to break up procedures on a monthly basis or whatever works for your budget.  There are also a few great financing plans you can pick from that have no interest for a certain amount of time.

Women should do something for themselves to help pause the aging clock.  It’s not shallow or vain to want to look and be your best. Women tend to put others before themselves,  

but they should not feel guilty about doing something just for them.  You feel like you can conquer anything when you feel your best.

Cosmetic Injections

Injections are done differently on men than women.  It does not matter if it’s a neurotoxin (BOTOX Cosmetic, Dysport or Xeomin) or a dermal filler, the injection placement is different for men in some areas than it is for women.  It can also depend on what results the patient is looking for. It is extremely important that the provider gives a thorough consultation and educates the patient on why certain things are happening and the best way to correct any concerns.  A lot of times what seems to be the problem is really only a result of another issue going on. Education is key. A patient deserves to know and understand why they need a particular procedure or product. It is also important for patients to understand that every person is different and what a friend or someone you know received (for example certain units or the number of syringes of dermal filler), you are unique and your treatment will likely differ.  There’s not a cookie cutter way of doing aesthetics.

Treatments Besides Injections

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If injections are not for you, no problem! There are many things you can do to take exceptional care of your skin.  Even if you have injections, you may still need to do other things like chemical peels, different facials, and use medical grade skin care to help keep your skin healthy.  The steps to getting and keeping healthy amazing skin are daily skincare; monthly maintenance with peels, facials, laser treatments; and, if it suits, quarterly injections.

Again, aesthetics can be very intimidating and daunting.  It is a journey you should not be on alone. If you decide to dip your toe in the aesthetic pool make sure you go to a place that will educate you, make a plan with you, and hold your hand through your journey.  You should be made to feel comfortable and good about your decision and have confidence with the provider doing any of your treatments. If the provider does not educate you and make you feel comfortable leave and go somewhere else. If a deal seems too good to be true, it probably is. Just because you get a consultation does not mean you have to be treated by that person.  But don’t feel guilty about wanting to feel your best and taking action to do so. Invest in yourself and your skin: it’s the only one you have for the rest of your life.